Monday, March 20, 2006

RUMBO Scales Back

Competition makes everyone better, especially in journalism, so when I see a media outlet cut back or go dark, I'm not just sad for the employees, but for the effect on news coverage.

So it's a bummer to see RUMBO, the Spanish-language newspaper chain, drop to three days a week in San Antonio and Houston, cut Valley publication to weekly and cease publication in Austin. The paper will offer issues for free instead of 25 cents per copy and increase the number of copies it distributes.

Rumbo calls it a "refocused strategy" but it really means people out of work and less diversity in reporting.

1 Comments:

Blogger JB said...

I couldn't agree with you more, Mack. Papers have become cogs of huge machines. I understand the idea behind economies of scale, but in journalism it tends to limit the competitiveness among papers and diversity of reporting.

As for the Rumbo, I'm especially sorry to hear that it will cut down its Valley publications. It was, in my opinion, a far better product overall than its competitor, La Frontera.

2:34 PM  

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